Sunday, September 25, 2016
Smith-Corona's Big Fall Push--1951
This is a collection of advertising and marketing tools produced by Smith-Corona in 1951. It includes scripts for radio ads, copies of advertising mats and magazine ads that appeared in 1951. It refers to Smith-Corona's tweed carrying case with the name "Silver Birch carrying case." Also, notice the Colorspeed keyboards.
Great document. I like the appeal to teenyboppers.
ReplyDeleteIt's always nice to add some nice ads to your collection.
ReplyDeleteVery cool find!
ReplyDeleteThe claim of "finest precision writing instrument in the world" is a bit far-fetched though!
That's a fascinating glimpse into the marketing of the time!
ReplyDelete