Royal Century Portable Typewriter, 1969

This is a hard typewriter to research. It was made in 1969 by Silver-Reed, and retailed for $39.95. It was rarely advertised. It was one of the lowest-priced typewriters to have a two-color ribbon and a touch regulator. Other than that, the few ads that exist do not lend much information. The carrying case was often described as a "Console Carrying Cover." Mechanically, it is identical to the Royal Mercury, which sold for the same price, but with a white body. The Royal logo on the ribbon cover is raised. The styling of this typewriter reminds me of many 1930s typewriters and architectural details, as well as the Royal Dart. The "Console Carrying Cover" has the word "Century" printed on it in large, factory-painted letters. Even though it is mechanically identical to the Royal Mercury, it rattles much less frequently than the Mercury, and has a better feel to it. The printed work is also much more visible.

Evolution of the Tower Portable Typewriter 1959-1964

While it seems like a short amount of time, many changes were made to the design of Sears typewriters between 1959 and 1961. Before 1959, Sears typewriters resembled Smith-Corona typewriters that were slightly changed. By 1959, Sears typewriters took on a new identity, with new space-age styling. Their ribbon covers stayed the same, but they received larger knobs, a larger space bar, and a new lower-body, that was more angular than the previous generation, which had a lower body that was identical to that of the Smith-Corona Silent-Super.

1959 Sears Christmas Catalog page, courtesy of WishBookWeb.com Notice the curved ribbon cover, and carriage surround.

 By 1961, the ribbon cover had been changed to a more angular design, with a curved facing. The President XII was renamed "Constellation," and the two-tone color schemes were redesigned. By 1962, a new model, the Citation 88 was introduced, and the chrome-laden carrying case of the  1958-1961 Tower President XII and Constellation models had been replaced with the case that is most familiar to collectors. Known by Smith-Corona as the "Trimline" case, it had a small chrome band in the middle. The case was covered in black or brown vinyl. 

My 1961 Tower Constellation (Nick Bodemer Collection)

1962 Sears Christmas Catalog page, courtesy of WishBookWeb.com

Late in 1962, the carriage surround was changed from the 1950s-era metal surround that was seen on the Silent-Super, to the 1960s-era plastic surround that was seen on the Galaxie. This feature would remain unchanged until the mid-1970s, when Smith-Corona stopped making typewriters for Sears. In the 1964 catalog below, the Constellation has been replaced by the Sears President 12. This typewriter was painted black, with a brushed stainless steel front panel, similar to that on the Tower Constellation. It was the first Sears typewriter to offer Changeable Type. Mechanically, it is a Smith-Corona Classic 12.

1964 Sears Christmas Catalog page, courtesy of WishBookWeb.com

Brother Echelon 66 Advertising

From the Hamilton [Ohio] Daily News-Record, May 17, 1967. The Brother is a far better typewriter than the Remington Streamliner

1966 Brother Echelon 66

Basically a Brother Charger 11 with a tabulator, this would have to be my favorite new acquisition. It is lightweight, yet a great performer, and has the original stickers and manual! It was designed in 1961 by Akio Kondo. His design was used until the mid-1980s. This typewriter is carriage-shifted, and has a pop-up paper support. Its serial number indicates that it was made in November, 1966. The Echelon 66 was a relatively inexpensive typewriter, often sold by discount stores such as Valu-Mart (a Seattle-based subsidiary of Weisfield Jewelers), Villa-Mart (the Portland, Oregon, equivalent of Valu-Mart)  for roughly $45. (They listed a comparable value of $80; the question that arises is: was the basis of the "comparable value" a Brother, or a more well-known portable?)

This typewriter is painted in Brother's initial color offering; the first Brother portable was painted this shade of gray. It also has the first type of case handle. It also may have its original ribbon spools. (I spooled a Point of Sale ribbon onto them

The bright red key is the preset tabulator.

These spools look like they were original to the machine--I have never seen ribbon spools that were stamped like this.

Notice the gold labels on the ribbon cover--the top one indicates that Good Housekeeping guaranteed this typewriter; the bottom one is Parents' Magazine's seal of endorsement.

Valu-Mart sold the entire Brother range in the 1960s. This ad is from The Seattle Times, August 15, 1968

A detail from the above advertisement  showing the Brother Echelon 66

1941 Royal Quiet Deluxe

The case below was only used between 1941 and 1942, and is usually seen with a tan typewriter inside.

 But, inside, there is a black Royal Quiet Deluxe, made in 1941:

1970 Royal Fleetwood in its Natural Habitat

Avona-Jet Among Bon Marche Boxes

I bought these boxes at an estate sale, and realized how well they would go with typewriters. All of the boxes are from The Bon Marche, from the years between 1960 and 1990. The red floor is a Bon Marche box lid, the yellow and brown ones are from the mid 1970s. The woodgrain texture is a vinyl clipboard. The typewriter was originally sold by The Bon Marche, in Seattle, WA. It was by no means a sales success (see http://royaltypewriters.blogspot.com/2013/12/avona-jet-circa-1962.html) being sold frequently on clearance.